Frankfurter Conundrum Solved

At Buchmesse (book trade fair) in Frankfurt, tried to give my Anglo-American chum Gary beginners' guide to buying beer in supermarket: you want beer from here, so no Weissbier, it is all Bavarian, no Jever and bono Budweiser (even the Czech) - check the label! The less you've heard of it, the more likely it is to be local. Got him hooked on some lively Hessen Landbier and unfiltered Kellerbier. But I fear, I fear the dead hand of Beck's is reaching out to threaten Germany like the sick zombie that is Stella Artois blights the good name of Belgian brewing.